Southern States Fire was started by Steve and Stacey Willoughby in the spring of 2020 offering PPE in Arkansas. Very soon after that we formed an arrangement with Goldy’s Fire Apparatus to offer Rosenbauer Trucks and loose equipment to our customers across Arkansas.

After several successful years of selling apparatus, equipment, and PPE in Arkansas, the Willoughbys purchased the Rosenbauer dealership from Goldy’s in March of 2025. Since purchasing the dealership, we have added four additional salespeople, opened a service center in Tupelo and expanded our product lines. We are extremely excited about our growth in 2025 and look forward to continued success in the future.

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Our Commitment to You

At Southern States Fire, we understand the critical role that reliable fire trucks play in ensuring the safety and well-being of our communities. As the premier distributor of Rosenbauer America in Mississippi and Arkansas, we take pride in providing world-class fire apparatus that meet the highest standards of quality, innovation, and performance.

YOUR TRUSTED PARTNER IN FIRE SAFETY SOLUTIONS

Beyond providing high-quality fire trucks, we are passionate about promoting community safety. Our team of dedicated professionals is here to provide expert advice, training, and ongoing support. From the initial consultation to maintenance services, we are committed to keeping your firefighting fleet in top condition.

Partner with us, and together, we can enhance emergency response capabilities, making our communities safer and more resilient. 

WHY ROSENBAUER?

With more than 150 years of manufacturing experience, Rosenbauer is a global leader in firefighting technology and resources. Rosenbauer is the world’s largest manufacturer of fire equipment with eleven manufacturing locations worldwide. A family-owned business that was founded in 1866, Rosenbauer has built global partnerships that have helped us build the most innovative and safest firetrucks on the market.